PixiePinesPress creates refined websites for fragrance, home scent, apothecary and premium product brands that need to feel more considered, credible and elevated online.
The studio is led by Jarek Werstler. Website direction, design and build are handled personally by Jarek, with Martyna supporting social presence, brand communication and community touchpoints. The result is a small-studio process that feels calm, clear and personal — not like a heavy agency handoff.
Email-first, no call required. Clear scope, calm feedback and a path to ownership after 24 months.
PixiePinesPress is a boutique web studio for premium product brands. It is led by Jarek Werstler: strategy, website direction, design and build stay close to one person, with Martyna supporting the public-facing side of the brand.
A small-studio approach means direct contact, clearer decisions and a calmer path from first enquiry to launch.
I built PixiePinesPress for brands that already have taste, intention and a strong product, but need a website that finally feels aligned with that level.
The studio works best with fragrance, home scent, apothecary and other premium product brands that care about atmosphere, presentation and a more refined digital presence.
The workflow is email-first and built around clear written decisions. The 24-month plan gives you a custom website, hosting and care included, without a large upfront build cost or a heavy agency process.
PixiePinesPress is intentionally small. Website direction, design and build are handled personally by Jarek, while Martyna supports the studio’s social presence, community touchpoints and brand communication.
Founder & Lead Designer
Jarek leads the website direction, visual system, build and launch process. He keeps the work structured, email-first and focused on helping each brand feel more refined, credible and commercially clear.
Social Media & Community Manager
Martyna supports PixiePinesPress through social presence, community touchpoints and brand communication, helping the studio feel consistent, approachable and clearly connected across its public channels.
Most premium product brands do not need a giant agency or a bloated ecommerce build. They need a focused website that makes the brand feel more established, supports a higher price point and gives customers a better place to land.
Your products may already look premium. The website needs to carry the same mood, trust and visual depth instead of flattening the brand.
The 24-month plan removes the pressure of a large one-time build cost while still giving you a proper custom website and a clear path to ownership.
The structure is designed to guide people from interest to trust to action, without heavy meetings, bloated timelines or messy handoffs.
The studio works best for premium product brands that already have a real product and want a more polished, more editorial and more commercially clear online presence.
Indie fragrance, ritual, apothecary and scent-led brands that need a website with more atmosphere, visual depth and trust.
Premium candle brands, diffusers, room sprays and home fragrance labels that want to look more refined and less template-driven online.
Small-batch brands with strong packaging, beautiful products and a clear point of view, but a website that has not caught up yet.
The point is to keep things clear, calm and commercially useful. No complicated onboarding. No endless strategy calls.
You send your links, references, offer and goals. I confirm the fit, the lease plan and the main direction before the work starts.
You get a real clickable first version quickly. That makes feedback easier and keeps the project grounded in something tangible.
I tighten the structure, polish mobile, add final content and launch the site on the managed setup included in your plan.
During the 24-month term, care and maintenance are included. Your domain stays in your name, and after the term the website becomes yours.
Clear fit matters. It keeps the process honest from the start.
If you want workshops, long discovery phases, several stakeholder meetings and a heavy delivery process, this is not that kind of studio.
If you prefer frequent video calls and live back-and-forth every week, the process will probably feel too quiet for you.
The sweet spot is focused brand websites and lighter product-led builds, not large custom commerce systems with deep integrations.
A few common questions before someone moves to pricing or contact.
Start with the 24-month plan or send a custom enquiry. If your products already feel premium but the website does not, this is exactly where PixiePinesPress can help.
