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Journal for premium small brands

Notes on brand, websites
and better positioning
for product brands.

Thoughts, strategy and practical guidance for fragrance, apothecary, home scent and other premium small brands — plus a small archive of earlier Etsy-focused articles.

4 published notes
3 coming soon
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📝 Coming Soon for Fragrance & Apothecary Brands

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Shopify vs WooCommerce for Etsy Sellers

Which platform makes the migration easier — and which one will cost you less in the long run?

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Coming soon

How to Move Your Email List Off Etsy

Step-by-step guide to capturing buyer emails and building a list you actually own — before Etsy changes the rules again.

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Coming soon

Instagram Traffic That Actually Converts

Getting link-in-bio clicks is the easy part. Here's how to turn that traffic into real orders on your own site.

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