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Custom-coded websites for fragrance and product brands

A premium website, fully managed. Yours after the final payment.

Custom-coded websites for fragrance, candle, home scent and apothecary brands. Domain, hosting, SSL, maintenance and small monthly updates are included. Choose 12 or 24 monthly payments.

HTML, CSS & JS without templates Domain registered in your name From $229/mo
PixiePinesPress custom-coded website studio for premium product brands

Real work and clear case studies

Includes a launched foundation project, selected studio directions and a clear case-study structure for future client work.

NL

Based in the Netherlands

A small European studio for product-led brands that want a calmer, email-first process without unnecessary calls.

12/24

Two payment terms, one clear handover

Choose 12 or 24 months. Your domain is yours from day one, and the finished website files become yours after the final payment.

Boutique studio

Designed with the focus of a studio, not sold like a template.

PixiePinesPress is for brands whose products, packaging and visual direction are stronger than their current website. The goal is not to make the brand generic, but to present it with more clarity, restraint and confidence.

Editorial structure Premium presentation Email-first process
View Selected Work
PixiePinesPress studio laptop mockup in a dark editorial workspace
What I build

What the studio creates.

For fragrance, home scent, apothecary and premium product brands that need a website with stronger positioning, better structure and a more credible first impression.

Explore niche pages: Fragrance brand websites · Candle brand websites · Apothecary brand websites · Product brand websites

View Selected Work
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Primary offer

12- or 24-month website plan

A custom-coded HTML, CSS and JavaScript website with domain, hosting, SSL, maintenance and plan-specific small updates included throughout the selected term.

Launch your project →
For fragrance-led brands

Fragrance & Apothecary

For perfume, candle, ritual and home fragrance brands that need a more refined, atmospheric and commercially credible online presence.

Explore fragrance websites →
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For product brands

Brand refinement

For smaller premium brands with strong products and visual potential, but a website that no longer reflects the quality of the brand.

Explore product brand websites →
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Strategic layer

Brand Direction

More than layout blocks: clearer hierarchy, sharper offer framing, better content order and a visual rhythm that supports trust.

Explore apothecary websites →
How the payment plan works

Choose 12 or 24 months. The handover is clear from day one.

The website is designed, custom-coded, launched and maintained for one fixed monthly payment. After the final payment, the completed website files belong to you.

01
Choose your term

12 or 24 months

Choose the shorter commitment or the lower 24-month price. The website scope stays the same within the selected plan.

02
Built without templates

Custom HTML, CSS & JS

Your website is written as lightweight front-end code and tailored to your brand. It is not a WordPress theme or page-builder template.

03
Technical care included

Domain, hosting & SSL

One standard domain, hosting, SSL, backups, DNS and technical maintenance are covered during the agreement.

04
Ownership

Yours after the final payment

The domain is registered in your name. After the final payment, you receive the completed website files and can stay on a care plan or move hosting.

Proof + directions

A real project, plus studio directions.

Fundacja Morusek is a real launched pro bono project. The other pieces are studio directions for product-led brands that need more atmosphere, restraint and perceived value.

Fundacja Morusek website project preview
Real launched project

Fundacja Morusek

A trust-focused website for an animal foundation, built around clarity, emotional structure, multilingual access and clearer support paths.

Read case study →
Aurelia dark luxury direction for premium product brands
Dark luxury direction

Aurelia

A darker, more refined direction for premium product brands that need stronger atmosphere, sharper presentation and a higher sense of value.

View direction →
Apothecary Ritual direction for apothecary and ritual brands
Ritual-led direction

Apothecary Ritual

A calmer, more refined direction for apothecary, bath, body and ritual brands that need softness, structure and a stronger boutique feel.

View direction →
Home Scent Atelier direction for candle and home scent brands
Editorial product direction

Home Scent Atelier

A slower, more editorial direction for candle, home scent and premium small product brands that need stronger framing, more restraint and higher perceived quality.

View direction →
Pricing

Three clear website plans. Choose 12 or 24 months.

Every plan covers the agreed custom build and the essential technical work. The 24-month option has the lowest monthly price; the 12-month option ends sooner.

Custom-coded and fully managed.

No setup fee. Prices exclude VAT where applicable. One standard domain costing up to €25 per year is included and registered in the client’s name.

The scope of each plan is the same for both terms. Only the monthly price and agreement length change.

24-month plan
Starter

A focused one-page website for a new or small brand that needs a polished place to send customers.

$229/mo
Total over 24 months: $5,496 excl. VAT
  • One custom page with up to 6 sections
  • Responsive HTML, CSS and JavaScript build
  • Contact or enquiry form
  • One standard domain up to €25/year
  • Hosting, SSL, backups and maintenance
  • Basic technical SEO and Search Console setup
  • 1 small content update per month
Choose Starter
24-month plan
Studio

For a deeper brand website with more pages, richer presentation and more regular support after launch.

$519/mo
Total over 24 months: $12,456 excl. VAT
  • Up to 8 custom-coded pages
  • Richer page transitions and product presentation
  • Wholesale, stockist or collection pages
  • One standard domain up to €25/year
  • Hosting, SSL, backups and priority maintenance
  • Technical SEO and Search Console setup
  • 4 small content updates per month
Choose Studio

Exactly what the monthly plan covers

The scope is written into the project agreement before work starts, so there is no guesswork about technical care or later ownership.

Included in every plan

  • Custom design and front-end build
  • Responsive layout for phones, tablets and desktop
  • One standard domain up to €25 per year
  • Hosting, SSL, DNS, backups and security care
  • Basic technical SEO and Google Search Console
  • Plan-specific small updates
  • Website file handover after the final payment

Not included in the standard plans

  • Online stores, carts, checkout or payment systems
  • CMS or client editing dashboard
  • Booking systems, accounts or web applications
  • Premium domains and paid third-party licences
  • Full copywriting, product photography or branding
  • New features, extra pages or major redesigns
  • Transaction fees or third-party subscriptions
A small content update means replacing existing text, images, links or product information without changing the layout or adding functionality. One request may take up to 30 minutes. Unused updates do not roll over to the next month.
</>No WordPress and no page-builder template. The standard service is a static, custom-coded website built with HTML, CSS and JavaScript. Because there is no client CMS, updates during the agreement are handled by PixiePinesPress.
The process

A calm, structured process.

Email-first from the first message to launch day. No forced meetings, no endless calls — just clear communication that respects your time.

Sketching a website layout and structure by hand
Full process details →
01
Discovery & Brief

You send references, links, offer details and the direction you want your brand to move in.

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02
Design Direction

A first visual direction that starts to show how your brand should feel online.

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03
Layout & Structure

Sections, spacing, hierarchy and the full site structure come together.

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04
Technical Build

Clean, lightweight code built with performance and SEO in mind from the start.

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05
Launch & Aftercare

Final polish, launch, hosting and maintenance included during your selected 12- or 24-month term.

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Client words

Real recommendations from early clients and partners.

Short public recommendations from people who experienced the process, communication and delivered work.

“Clear, aesthetic and functional websites, tailored to individual needs. Communication is easy and pleasant, and the whole process feels professional at every stage.”

Żaklina Hoffmann

Facebook recommendation

“The Morusek Foundation website is beautiful, modern, clear and very intuitive. Everything is logically structured, works without issues and makes a strong visual impression.”

Wiola Kurszewski

Facebook recommendation

“Thank you very much for creating our website. We truly appreciate that the project was delivered pro bono — it is a great support and real help in our daily work. Thanks to the website, we can reach people interested in helping animals in Poland and abroad.”

Morusek Foundation

Official Facebook comment

View Facebook recommendations
Founder of PixiePinesPress

Considered design for brands that want to feel more refined, credible and grown-up online.

Jarek Werstler · Founder & Lead Designer
The studio

Small studio, clear roles.

PixiePinesPress is the specialist premium-web brand within Werstler Digital Studio, led by Jarek Werstler. Website direction, design and implementation are handled personally, with Martyna supporting the studio’s social presence, community touchpoints and brand communication.

The workflow is calm and email-first: clear written communication, Loom-style walkthroughs when useful, and no calls unless a project genuinely needs one.

🇳🇱 Based in the Netherlands 📧 Email-first, no calls needed 🎨 Premium aesthetic for small brands 💼 Small studio, clear roles
Domain & ownership

The domain is yours from day one. The website becomes yours after the final payment.

One standard domain costing up to €25 per year is included. It is registered using the client’s ownership details, while PixiePinesPress manages DNS and renewals during the agreement.

01

Domain in your name

You remain the registrant. Premium or aftermarket domains above the included annual limit require separate approval and payment.

02

Technical work handled

DNS, hosting connection, SSL, backups and ordinary technical maintenance are handled during the selected 12- or 24-month term.

03

Written file handover

After the final payment, the completed website files transfer to you. You may continue with a care plan or move the site to another hosting provider.

Journal

Notes from the studio.

Guides, thoughts and practical content for premium small brands that want a calmer, more refined and more credible online presence.

View all articles
Fragrance branding

What a fragrance brand homepage should actually do

The homepage is not just there to look pretty — it has to frame the brand, raise perceived value and make the product feel worth the price.

Read guide →
Conversion

Why a premium-looking site changes how people value your brand

Not just aesthetics. Perceived trust, better offer framing and stronger positioning all start with presentation.

Read guide →
Web design

When a candle or apothecary brand outgrows marketplaces

At a certain point, better packaging and stronger products need a website that can actually carry the brand instead of flattening it.

Read guide →
Free homepage review

Get 3 clear fixes for your homepage.

Not ready to start a full project yet? Send your current website or product page and receive a short, practical review by email. No call, no pressure, no obligation.

✓ within 2 business days ✓ 3 practical fixes ✓ clarity + trust ✓ 100% free

No call. One useful email.

The review now has its own page, so the homepage stays cleaner and the request flow is easier to understand.

Open free review page →
FAQ

Frequently Asked Questions.

Choose the shorter 12-month agreement or the lower monthly price over 24 months. The website scope is the same within each selected plan. Hosting, SSL, technical care and the plan’s small-update allowance run for the selected term.
Yes. One standard domain costing up to €25 per year is included and registered with your ownership details. PixiePinesPress manages the technical setup and renewals during the agreement.
Replacing existing text, images, links or product information without changing the layout or adding functionality. One request may take up to 30 minutes, and unused updates do not roll over.
No. The standard service is a static brand website built with HTML, CSS and JavaScript. It can present products and link to an existing sales platform, but it does not include a cart, checkout, payments or a client CMS.
No. The process can be handled through email, shared references and clear written feedback. A call is optional only when both sides think it would genuinely help.
You receive the completed website files. You can continue with a separate care plan or move the website to another hosting provider. Your domain is already registered in your name.
Start here

Send a project enquiry for a stronger website direction.

Use this form for a 12- or 24-month website plan, a custom quote or a free homepage review. I will reply personally by email.

How it works:
You send your website, context and goals. I review it personally and reply with the best next step.

Best fit:
Fragrance, candle, home scent, apothecary and premium product brands that want a calmer, more refined and more credible online presence.

No calls required:
Everything can be handled clearly through email and Loom-style notes. Async-first, always.